The New Volvo 740
Element of Print Advertisement Product : The New Volvo 740 Company Name : Volvo Purpose : Menjelaskan kalau bahan yang digunakan pada mobil tersebut tidak mudah rusak. Target Audience : Pria dewasa yang telah berkeluarga, kisaran umur 30 tahun hingga 35 tahun. Headline : IF THE WELDING ISN`T STRONG ENOUGH, THE CAR WILL FALL ON THE WRITTER Image : Sebuah mobil Volvo yang digantung, dimana ada seorang penulis yang berada dibawah nya. Copy : That`s me, lying rather nervously under the new Volvo 740. For years I`ve been writing in advertisement that each spot weld in a Volvo is strong enough to support the weight of the entire car. Someone decided I should put my body where my mouth is. So we suspended the car and I crawled undermeath. Of course the Volvo lived up to its reputation and I lived to tell the tale. But the real point of the story is this; the Volvo 740 may have a different body shape, a fast and frugal new engine, a new interice and a new suspension...